Bioware is throwing it out of the park with their amazing marketing for Mass Effect 3. From the dramalicious cinematic trailer to the very expensive looking live-action TV spot, they're making sure everyone knows ME3 is going to be VERY INTENSE.
But the purpose of this article is to fill you in with a really creative strategy that some of you may or may not have heard of: sending copies to space with weather ballons.
In Bioware's words: "To celebrate Commander Shepard’s war to take Earth back, Mass Effect 3 will be the first console game launched into Earth's upper atmosphere on a historic voyage. And you have a chance to take home a piece of that history(...) Track the packages on their flights and be the first to arrive at the landing zone to win an early copy of Mass Effect that has survived space travel".
Wanna know what happened to all copies?
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